CALLICARPA BODINIERI VAR. GIRALDII PROFUSION / BEAUTYBERRY

CALLICARPA BODINIERI VAR. GIRALDII ‘PROFUSION’ / BEAUTYBERRY

A Striking Shrub with Vibrant Purple Berries and Seasonal Interest

Callicarpa bodinieri var. giraldii ‘Profusion’ is a deciduous shrub prized for its stunning clusters of bright purple berries that appear in fall and persist into winter. This ornamental beauty also offers attractive summer foliage and delicate lilac-pink flowers, making it a standout in any landscape.

Why Choose Beautyberry ‘Profusion’?

• Brilliant Purple Berries: Clusters of vivid purple berries appear in late summer and last through winter, providing long-lasting visual interest.
• Multi-Season Appeal: Features soft pink summer flowers, lush green foliage that turns golden in fall, and striking winter berries.
• Wildlife-Friendly: Attracts birds while being resistant to deer and rabbits.
• Low Maintenance: Drought-tolerant once established and requires minimal care.

Key Features:

• Vibrant Fall & Winter Display: Berries provide a bold pop of color in autumn and persist into the colder months.
• Graceful Growth Habit: Forms an elegant, arching shrub with an open, airy structure.
• Cold Hardy & Resilient: Thrives in a variety of climates, tolerating temperatures down to USDA Zone 5.
• Drought-Tolerant: Adaptable to different soil conditions and requires little water once established.

Specifications:

• Plant Size: Typically grows 6–10 feet tall and 4–6 feet wide.
• Hardiness: USDA Zones 5–8, suitable for a wide range of climates.
• Sunlight: Prefers full sun to partial shade, with the best berry production in full sun.
• Soil Requirements: Well-drained, moderately fertile soil; tolerates a range of soil types.

Ideal Uses:

• Wildlife Gardens: Provides food for birds while resisting deer and rabbits.
• Foundation Plantings: Adds a unique texture and color contrast to garden borders.
• Autumn & Winter Interest: Berries remain well into winter, making it an excellent choice for seasonal appeal.
• Hedging & Screening: Can be planted in rows to create a natural privacy barrier.

Callicarpa ‘Profusion’ is an exceptional shrub for gardeners looking to add bold color and wildlife-friendly interest to their landscape. With its vibrant berries, graceful growth habit, and low-maintenance care, it’s a perfect choice for year-round beauty.